The UK is leading the industry's transformation to digital, as digital ad spend overtook television in the UK back in 2010.
London is one of the great global centres of ‘Ad Land’. It is where many iconic ad agencies were created, including Bartle Bogle Hegarty or BBH (famous for Levi’s ads), Ogilvy & Mather which was founded in 1850, and both the eponymous firms of advertising magnets Maurice and Charles Saatchi.
Interning is the trend in the marketing, PR and advertising world. As this work is usually for public consumption, employers are wary of giving their brand’s channels over to untested graduates.
Having real-world experience on your résumé is the only solution. You’ll develop your marketing instincts and learn from the industry professionals around you.