The UK is leading the industry's transformation to digital, as digital ad spend overtook television in the UK back in 2010.
London is one of the great global centres of ‘Ad Land’. It is where many iconic ad agencies were created, including Bartle Bogle Hegarty or BBH (famous for Levi’s ads), Ogilvy & Mather which was founded in 1850, and both the eponymous firms of advertising magnets Maurice and Charles Saatchi.
Interning is the trend in the marketing, PR and advertising world. As this work is usually for public consumption, employers are wary of giving their brand’s channels over to untested graduates.
Having real-world experience on your résumé is the only solution. You’ll develop your marketing instincts and learn from the industry professionals around you.
Advertising and Public Relations Internships
You’ll be exposed to all aspects of client campaigns and develop a fundamental understanding of how the industry works.
You’ll learn the methods of designing, pricing and reporting on campaigns. You’ll develop skills across digital platforms and branding solutions. Depending on your placement, you may even be involved in sales and new client pitches.
An international internship gives an edge to any marketing and advertising résumé. You’ll get invaluable exposure to new target audiences, and new consumer behaviour and tastes. Working within a new set of cultural, political, and socioeconomic factors will bring your academic lessons to life. Global internships are a powerful indicator of your ambition and enthusiasm.
These experiences will make you more innovative and insightful in your graduate job, and give you projects and results for your portfolio.
We’ll match you with a firm that best suits your Major and career goals. You may be working on above-the-line or below-the-line campaigns, in digital, or across them all in public relations. Tasks could include audience research, focus groups, social media management, copywriting, editing, graphic design, and presentation.
As IPA put it: “There’s never been a more exciting time to work in advertising.”
London is a global, vibrant and diverse city. Its 10 million residents come from all over the world, creating a cosmopolitan cocktail of cuisine, fashion and culture that is uniquely London.
Its architecture is as diverse as the population: you’ll find Georgian town houses, Victorian palaces and glittering skyscrapers yards away from each other. In fact, one London intern said the best advice she ever got was to walk a different route home from work every day. Each commute was a discovery.
The city is a global hub of business and finance, but it is equally a creative and cultural heavyweight. London is renowned for its theatre, and over 1,000 museums and galleries line the streets. The nightlife and restaurant scene is legendary. We include excursions and social activities in the internship program so you’ll get to explore along with other interns.
London is a young city: a higher proportion of its population is aged 20–34 years-old than the rest of England. It’s also the most popular destination for international study. Over 100,000 students come to the capital every year, more than any other European city. Student discounts are plentiful on the high street, and you’ll find special student rates on everything from transport to theatre shows.
There are endless ways to spend your time here. It would take many lifetimes to see the whole city. As writer Samuel Johnson put it: “If you are tired of London, you are tired of life.”
Airfare, materials for placement, Tier 5 visa, transport, mandatory health insurance, meals and spending money aren’t included.