The sector might be small by London standards but it is still thriving with hundreds of boutique and medium-sized agencies and several consultancy giants such as Weber Shandwick.
Many agencies split their client portfolio between small businesses, household-name brands, and contracts with the Scottish Government and its funded agencies. More than 3,100 people work in PR in Scotland. That number multiplies when it includes areas of advertising, marketing and digital strategy are closely interlinked with PR.
Event marketing is its own thriving sector. Edinburgh in particular has 12 festivals a year covering everything from jazz and science to books, comedy, storytelling and film. The city is also home to the biggest arts festival in the world: The Edinburgh Fringe. Only the World Cup and the Olympics sell more tickets.
Scotland’s PR, communications and event marketing sector is an exciting and creative place to cut your teeth in this discipline, and you’re guaranteed to have very interesting work to add to your portfolio when you get home.