The sector might be small by London standards but it is still thriving with hundreds of boutique and medium-sized agencies and several consultancy giants such as Weber Shandwick.

The work offers juicy creative challenges, usually requiring a localised identity and content relatable to discerning Scottish audiences. The result can include harnessing the Scottish sense of humour for product marketing (see Irn Bru brand for an iconic example) or bringing a fresh twist to the communications needs of a public sector body (see the award-winning organ donor campaign We Need Everybody).

Many agencies split their client portfolio between small businesses, household-name brands, and contracts with the Scottish Government and its funded agencies. More than 3,100 people work in PR in Scotland. That number multiplies when it includes areas of advertising, marketing and digital strategy are closely interlinked with PR.

Event marketing is its own thriving sector. Edinburgh in particular has 12 festivals a year covering everything from jazz and science to books, comedy, storytelling and film. The city is also home to the biggest arts festival in the world: The Edinburgh Fringe. Only the World Cup and the Olympics sell more tickets.

Scotland’s PR, communications and event marketing sector is an exciting and creative place to cut your teeth in this discipline, and you’re guaranteed to have very interesting work to add to your portfolio when you get home.
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At A Glance
Communications in Edinburgh, United Kingdom
Start Date
Determined by Student
Duration
8, 10 or 12 Weeks
Apply By
12 weeks prior to start date
Fees

8 week programme: €5235

10 week programme: €6045

12 week programme: €6675

What's included?

Airfare, materials for placement, Tier 5 visa, transport, mandatory health insurance, meals and spending money aren’t included. 

Application fee

€95 Non refundable

Commitment fee

€500 Non refundable

Scholarship
up to €1000